Preparation of an integrated European marketing communications plan and hands-on implementation of specific marketing programs including public relations, events
management, direct marketing, collateral and website localization, company and product launches to build the client s reputation and pipeline.
- Preparation of an integrated European marketing communications plan that will enable you to quickly generate demand for your products and services and raise awareness amongst your
key target audiences
- Hands on execution of plan by experienced European marketing professionals access to a cross section of skills, public relations, marketing communications, events etc.
- Implementation of specific marketing program s including:
- Public relations management:
preparation of agency brief and agency selection and identification of target media, direct creation/adaptation of relevant press materials, management of European press tour, identification of relevant speaking opportunities
- Events management:
design, logistics and coordination support for events including trade shows, conferences and seminars
- Direct marketing:
coordinating with REALIZOR s Pipeline Development Group, the creation and execution of targeted campaigns including identification of target audiences, localized materials and response follow up
- Collateral and web localization:
as required according to your country launch plans Advertising: if appropriate to your launch, prepare creative brief, advise in selection of creative agency and identify target media
- Research Projects:
these may include qualitative or quantitative studies, catalyst research (headline driven), sector analysis, buyer behavior
- Product launch:
preparation and execution of specific launch plans at the country level to effectively introduce new products
- Company launch:
create and execute on effective company launch plans by country
Objective:
To provide hands-on marketing services which enable clients to leverage REALIZOR s internal marketing expertise and their network to maximize a successful European launch.
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